If you are a business owner you probably want your product or services to sold, so for this you either need leads, sales or clicks on your landing page, (Instead of like, views and comment on the images) you invest your money if some specific task is done that can be measurable and finally giving you specific higher return, and this can be achieved by performance marketing.
“Performance marketing is a comprehensive term refers to online marketing or online advertising in which the advertiser or marketing Agencies are paid when the specific action is accomplished; such as sales, leads or clicks.”
Unlike Search Engine Optimization (SEO), Social Media Marketing (SMM) and Video Marketing, Performance Marketing is Result Driven marketing, in which the Owner / Company paid only for a Specific Task Completion, as the name suggests, it’s marketing based on Performance.
Why is Performance Marketing Good for Advertiser?
Since the advertiser only have to pay after the desired goal is achieved. Because of this, they can be confident that their marketing budgets are spent on successful campaigns. The success rate of performance marketing is higher since all campaign is highly targeted, and the result is based on the data of the marketing campaign. Therefore this marketing campaign is beneficial for both the marketer and Advertiser.
How does Performance Marketing Work?
Performance marketing consists of four groups which are involved in creation and execution of successful performance marketing campaigns.
- Retailers
- Affiliates or Publishers
- Affiliate Networks
- Affiliate Managers or OPMs
What does Performance marketer do?
- Performance Marketer only make money when they sell other people product online.
- Performance Marketer spends their own capital to promote other people’s products.
- Performance marketer learns from the losses they make and improve on the go.
- Performance marketers are a part of feedback loop, they know what consumers want or like.
