SEO vs PPC, Which is Better for business?

SEO VS PPC

When to optimize and When to pay for traffic? Many small businesses are faced with similar problems of getting found by right audience, There are two popular search strategies by which organizations solve this problem. They are Search Engine Optimization (SEO) and pay per click (PPC). But which method is right for your company?   

Is it better to find consumers through search engine rankings or it is better to invest in an advertisement at the top of keyword result page. Here we have explored what each of the two strategies do and provided some descriptions to help you decide whether your business is best suited for SEO or PPC or both.

How to Use Google Ads for Business

● SEO or Search Engine Optimization helps you in keeping your content rank higher and higher.
● Content found via search engines is more likely to be clicked on and trusted by audience and can grow your online presence for longer.

● Whereas PPC (Pay per click) in the other hand, requires you to spend ad money to get your content in front of audience

What is SEO?

● By investing in SEO or Search Engine Optimization, you are increasing the likelihood of your target audience.

● Its important to build a Google presence if you want your organization to succeed

● By increasing your rank among search results you are improving your online visibility and domain authority.

● By building up the content on your site, optimizing the keyword for your site, on which to rank, publishing your NAP (Name, address and phone number).

● Due to which google will think that your site is more relevant and push your link higher up on a keyword’s search results page.

What is PPC?

● PPC, or Pay Per Click, is a form of search Engine marketing (SEM)

● Here advertiser pays publisher (Such as Google or Facebook) every time the add is clicked.

● It allows advertisers to only pay when consumers interact with their listings.

● This method is mostly associated with search engines as advertisers bid on Search keywords relevant to their targets.

●Top search results are tagged with an “AD “marker. The higher the keyword Search volume, more advertisers need to pay.

SEO vs PPC Statistics

SEO Statistics

●Nearly 80% user ignore paid ads in search results. People prefer organic links more than paid ones. 70% users click on organic or SEO links.

● Organic search is one of the most effective marketing channels, often being consumer’s first point contact with organization.

●Prospects often visit a website more than once before filling out a form or making a purchase, so ranking higher for more keywords increases the likelihood of conversions over time.

● Most of the consumers recognize the links that paid advertisements, but Don’t click on them. So, consumers prefer the organic links over

● One in ten blog posts are compounding. It means that organic search increases their traffic over time, and as number of visitors aggregates, so does the number of conversions.

● Organic SEO is far better than paid search ads.

● Paid marketing interrupts audiences with outreach they don’t want, whereas Organic optimization draws in content they love.

PPC’s Statistics

● PPC is relatively inexpensive way to experiment and there is a solid average ROI for investing paid search ads.

● However, as a marketer, it can be frustrating to invest in PPC if huge number of yours target, consumers will never ads.

• Ultimately, whichever strategy you choose will depend on your business’s needs, budget and mission. Moreover organizations will invest in both to see which strategy will help them grow better.